Event Planner and Owner of Rachel G Events, LLC
After planning events for 15 years in the private and non-profit sector, Rachel founded Rachel G Events, where she plans and executes a wide range of corporate and social events, conferences, fundraisers, galas, private parties, and missions. She has a background in Management and Jewish Communal Service which gives her an edge in her field.
LIR: So Rachel, how did you get involved with event planning?
RG: My mom is a party planner so I grew up watching her plan events. I love organizing and planning so this field was a perfect fit for me.
LIR: Sounds like it! What inspires you in your work?
RG: My inspiration definitely comes from my clients, and the passion they have for the causes they are working on. When I plan events for non-profits and individuals, it's the personal connection and passion that drive my work.
LIR: I can totally relate to that. What fears have you faced in order to create your business?
RG: I have tried to face my fears head on and at least try to conquer them. I take on new clients and projects in order to challenge myself.
LIR: Nice. What tricks do you use to stay organized?
RG: I have several methods of organization. I have a planner for my personal life and one for my professional life. I make several 'to-do' lists and every night I make my personal and professional 'to-do' list for the following day.
LIR: Those are good tips. What role, if any, does being a woman play in your business?
RG: I believe that being a woman and a mother helps me better relate to many of my clients.
LIR: Do those roles bring any challenges to your work?
RG: The number 1 challenge I face is time. Between work, family and other activities, there is a limited amount of time for each segment of life.
LIR: Absolutely. I think many of us can relate to that! What are some of the ways you maintain that work/life balance?
RG: It's a constant struggle, and something that I grapple with every day. To maintain balance, I work out every morning, work hard while my children are at school, and then be present with my kids for their activities.
LIR: How do you keep your business profitable and stay one step ahead?
RG: I spend time networking and going to many events. I hand out my business card whenever possible and hold many one-to-ones with all types of people from all types of fields. I attend conferences, research the latest trends, and travel to attend other events so that I expose myself to other types of venues, events, and clientele. I have a website and utilize social media such as Facebook, LinkedIn, Instagram and Pinterest. Through social media I illustrate the various types of events I plan to show diversity.
LIR: Those are some great tips. What do you do when you're stuck in a rut?
RG: When in a rut, I try to look for a new exciting project or event to work on!
LIR: Did you always know that you wanted to do this work?
RG: I knew from an early age that I wanted to plan parties and then it evolved into a passion and profession.
LIR: That's great. How do you serve your community?
RG: I volunteer with several organizations including my synagogue, the Combined Jewish Philanthropy, and Dana-Farber Cancer Institute.
LIR: Do you consider yourself a leader?
RG: I do consider myself a leader in my community. I carry the responsibility of making connections and doing outreach in the community. I organize and lead various groups of women in the running community.
LIR: What are three things you never leave home without?
RG: My phone, my wallet, and my daily planner... and my water bottle!
LIR: What's the best advice you've ever received?
RG: The best advice I received lately is that you can't please everyone, but always do your best to meet the client where they're at.
follow Rachel on Twitter @RachelLGlazer!