While it’s important that your brand reflects something that is cohesive, aesthetically pleasing, and well thought-out, a strong brand begins with the individual building it, and how you connect what you are passionate about to the community you hope to benefit.
A Strong Brand Starts with You
A strong brand starts with the individual building it, but it lives with the people who receive it. No matter how much time, energy or effort we put into crafting our perfect brand, it is survived by how consistent we are in delivering our objective.
A Successful Brand Begins with a Story
A successful brand begins with its story. It’s not just about what you do as a business, it’s about who you are as a business and as a people. It’s about connection, and how you connect that story and ultimately business or brand to your community, or target audience.
A Profitable Brand is Based on Connection
A brand becomes profitable when it builds an authentic connection with its community, or target audience. When you build a brand based on a story that folks can relate to, a need that you are passionate about filling, that becomes palpable. That passion builds connection. Once you find a way to connect to your target audience, it’ll be easier to convert them into a valued customer.